Wednesday, October 5, 2016

Pop Culture: Musical Solutions Design Challenge & the Business of Music

We'll start class with a little human litmus test to get a sense of our music listening experiences.

From there we'll talk about your blog post for this week.  It's a little research you need to do into the world of being a working musician in 2016.

Music Streaming
You might take a listen to this podcast about Grooveshark, a now defunct streaming service.  

And this story of Macklemore & "Thrift Shop"

Blog.  Imagine you are an aspiring musician.  What path would you take to making a living with your music?  Which streaming service would you use?  Would you stay independent or sign with a label?  Use information from the above articles and any other research you'd like to conduct to support your decision.  Include text evidence and/or links to video/audio that helped you come up with your decision
DUE.  Friday. 10.7.2016

You'll spend just a little time jumping into those articles on your own. Get a sense of what an answer to that question might be.  

And then we're going to dive into your next design challenge and how we might use music to solve problems.


I'll be sharing examples of real world solutions that fit our criteria. (LiveAID and "We Are the World" to "Same Love" and Lemonade, Walkmans and Discmans to iPods and Spotify and more . . .)  And from there we will have time in class to brainstorm and ideate, to identify possible users, and generally get our design process underway.

Here's the rubric that is also available in the Pop Culture Fall 2016 OUT folder.  

Pop Culture Fall 2016: Musical Solutions Single Point Rubric

How might we use music to solve a problem?  Personal? Local? National? Global?
How might we solve a problem in the music industry? Creative? Business? Delivery?

Creative Constraints:  
  • Your prototype must be visible and shareable, but it does not need to be physical
  • You must document your process (Discovery (Research/Problem Finding), Empathy (User Needs), Experiments (Brainstorming/Ideating/), Products
  • You must submit a written or recorded explanation of the intentions behind your prototype.
Evidence of Exceeding the Standard (clever, insightful, unique, powerful, creative, meaningful, professional)
What Meeting the Standard Looks Like
Evidence of Needs for Improvement (gaps, missing pieces or evidence, incomplete thoughts)
Musical Solution Prototype

I like how your prototype presents an effective solution to the identified problem.  I like how every aspect of your prototype seems purposeful. I like how I only have to ask minimal questions to understand your solutions.

Design Process Documentation

I like how your design documentation shows that you have identified a problem, considered the users needs, explored several solutions, and worked up a prototype. I like how you organized your photos/video/notes/sketches in a way that it is easy to see your thinking.

Written Explanations

I like how your details are specific and make it clear to me what you intended with your prototype.  I like how well organized your writing appears and how it seems to show your voice.  I like how I get a strong sense of how your prototype will solve the problem.

Vocal Explanations

I like how articulate your explanations come across because your details are specific and you make it clear to me what you intended with your prototype.  I like clearly you speak with a deliberate pace. I like how I get a strong sense of how your prototype will solve the problem.

Mechanics, Usage, Grammar, Spelling

I like how your work is nearly error free in terms of MUGS.  There may be one or two minor errors but you generally show control of your writing.


The final product is turned in within 24 hours of the agreed upon due date.

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