Pop Culture: Film Trailer Design Challenge: Empathy & Experiment Phases

We're getting right into our film trailer design challenge and the ideas are coming fast and furiously . . .

Friday and Monday, empathy interview we conducted empathy interviews for our users: other English classes & Digital Media

From there we jumped into our production teams (Groups of 1, 2, 3 or 4 -- 4?! I know, right?) and unpacked our empathy interviews AND started in on experimenting.

The trailers are due for screening the Thursday and Friday immediately following the Thanksgiving break.

Here's the blog post due THIS WEEK.

Film Trailer Production Post.
What is the working title of the film you are producing the trailer for?
What is the name of your production company (the name of your group or your solo effort)?
What is the WHOLE story of your film?  Not just the trailer but the whole story of the film.
Post a storyboard of your trailer AND/OR a rough rapid fire prototype of your trailer.

The ideas I'm hearing sound great. REMEMBER the EMPATHY!  As you are working up your ideas, are you keeping your audience in mind?  Film studios and producers are constantly working to find a balance between artistic visions and audience tastes.  They want to make money and they want to create new ideas.  That's a challenge.  Here's an interview with Sheri Candler, a marketing strategist who makes her living dealing with that balance.

Pop Culture: Film Trailers & the Art of Making You Want More

Film Trailers

We'll start with this one.  Because I said so.

Resource 1.  9 Short Storytelling Tips.
Fantastic storytelling tips that can be applied well beyond film trailer designing.

Resource 2. The Golden Trailer Awards.
The Awards for Best Film Trailers.   (There are lots. Lots and lots.)

Resource 3.  Trailer Fatigue.
History and Current State of Affairs of Film Trailers.

You'll divide up into teams of 1, 2 or 3 to tackle this work today.  Pick your crew and get to work.

We'll start with the 9 Short Storytelling Tips.  In the space of 10 minutes, do the math for I will be cruising at breakneck keep-it-tight speed, I will give you both a sketchnote and a brief explanation of each tip.

Then!  In your teams, you will get to work looking for examples of those 9 short storytelling tips in either the Golden Trailer Awards nominees and winners OR Trailer Addict.com or a movie trailer source of  your liking.  Avoid the general YouTube search.  It can be cumbersome.  There's better curated sources out there.

Also, I'll be circulating, locking in your passion/interest/personal branded blog topic for the rest of the year.

SHOW YOUR WORK.

Blog.  Blog Post #3 for Your Branded Blog.

Post a Link to Your Post on the Blog Tracker.

Due. Monday. 5.9.16

Film Trailers.
Find examples of each of the first 9 storytelling tips as they appear in various movie trailers.  Collect your finds and explain your thinking on a Google doc.
Due.  Monday. 5.9.16

So Far This Quarter.

Poster Design.

Design a Poster for Advertising Your Blog or Your Video Game Design.

Due.  Friday. 5.6.16

Submit your poster in your Pop Culture IN folder on Google Drive.

Game Something that Matters.

Submit Your Slide Decks & Other Materials in the Pop Culture IN folder on Google Drive.

Due.  Monday. 5.2.16