Eng 9: Personal Brand, Storytelling as Marketing and More

With the hectic and irregular schedule before February break, I thought it might be helpful to write up a blog post that captures where we are at in English 9.  There is a LOT of info here.

Anything with a B* should be posted on your class blog and linked on the English 9 blog tracker.

PERSONAL BRAND.

By the time we reach mid-April, you will be ready to make your personally branded website/blog go live.  Between now and then, you have to develop some content.  Experiment with your design. Empathize with your potential audience and figure out what you want to do.

a. Personal Brand Graphic Organizer (In English 9 OUT Folder) B*

Complete the organizer and post the completed organizer on your blog.

b. Mood Board.  (Examples from Lorri Brown in English 9 OUT Folder) B*

Complete a mood board for your personal brand and post it on your blog.

c. Weekly content for your personal brand.  B*
Video? Images?  Audio?  Writing?  You choose based on what you're establishing as your brand.

Week of 3/3/07   B*
Week of 3/10/07 B*
Week of 3/17/07 B*
Week of 3/25/07 B*

You will choose the best of your content to use as a demonstration of content standards. (Writing/Media-Presentation/MUGS-Language)

MARKETING AND STORYTELLING

Understanding Stories

a. Use the 100WordStory.org selections to explore the story cycle.
Complete 2 story cycle graphic organizers.   (In English 9 OUT Folder)
Place in your English 9 personal IN folders.

b. Complete the Comparison Matrix graphic organizer and watch the three branded content videos.


Write a blog post in which you find another example of branded content, explain what is being advertised, discuss the effectiveness of the ad and how well it tells a story.  B*

b. Read 1 short story/memoir/poem per class and complete notice/wish/wonder organizers. (Notice/Wish/Wonder in English 9 OUT Folder)  (Put Finished
(I will update as we offer up more options.)

Reading 1.  Is This Love/A Release/Pull the Next One Up

This one is from the poet Marc Smith himself! ^^^^^^^^^^^^^^

Reading 2.

Reading 3.

Reading 4.

c. 3rd Narrative Writing Assessment:  How Might We Write Branded Content Stories to Market Our Focus Fidgets.  (See the Rubric in the English 9 OUT Folder)

Draft Due 3/3/2017

ROOTS and VOCABULARY

a. Roots Quiz 10.
b. Roots Quiz 11.

MUGS.

a. Mistaken Words
b. Capitalization

SHOW YOUR WORK.

Blog.  Be Certain to Update Your English 9 Blog AND the Blog Tracker.

Personal Brand.  Be Certain to Create Content for your Brand EVERY WEEK.  

Something meaningful.

1st Due 3/3/2017

3rd Narrative Writing.  Content Branded Focus Fidget Story.

Due 3/3/2017.

Eng 9: Design Challenges: Marketing Wicked Focus & Personal Branding: Video Resources

Hi folks,

Quick review of the design challenges we've done in English 9 so far this year following the DEEP Design Thinking process.

DESIGN CHALLENGE How might we bring joy to another?
User: someone else in the classroom you don't know well
Creative Constraints: a manila folder, four paper clips, tape, markers, scissors, 20 minutes

DESIGN CHALLENGE How might we solve a problem for others or bring joy to others using two pieces of cardboard?
User: members of Mrs. Howatt's chemistry classes
Creative Constraints: two pieces of cardboard (2x3), decorating/design supplies
Standards: media, listening/speaking, writing (narrative reflection after challenge)

DESIGN CHALLENGE  How might we design a tiny house that meets the needs of others?
User: Characters from Of Mice & Men
Creative Constraints: built to scale, physical or digital prototype, choose one or more characters from novel, present your prototype
Standards: reading, media, listening/speaking

We are in the DISCOVERY Phase of our Wicked Focus.com Marketing & Personal Brand design challenges.  We're trying to answer TWO How Might We's at the same time, which is a challenge all its own.

DESIGN CHALLENGE How might we develop our personal brands?
User: friends, family, teachers, strangers, foster tech, potential employers, colleges/universities
Creative Constraints: web presence of blog and/or site, self selected social media (if any), weekly content

DESIGN CHALLENGE How might we market Wicked Focus focus fidgets?
Creative Constraints: Must use knowledge of anxiety, stress, and/or attention disorders in the marketing strategy, other constraints to be determined

During DISCOVERY we are trying to learn all we can about the challenges.

PERSONAL BRANDING.
One class met with Lorri Brown and received tips on developing one's personal brand.

Another class was able to Zoom conference with Mikhail and Sabba, two personal branding experts.

WICKED FOCUS FIDGET MARKETING  

To help us understand marketing, I have found us these videos.

We have also taken a look at The Mighty and done some Notice/Wish/Wonder work with its videos.

And we also have these 15 TED Talks to consider as well organized on A Thing Called, a blog about anxiety. 

The 15 Best TED Talks On Anxiety, Stress, and Fear

Meanwhile, we are also trying to keep keep Roots going, starting up our classroom blogs, and getting back on the No Red Ink wagon.  Phew.  That's a lot.  And we can do it all!

Oh yeah, we're starting the novel, Speak, soon, too.

SHOW YOUR WORK.

Complete the Personal Brand graphic organizer in the English 9 OUT Folder.

Due Monday, Feb 13.

Complete a Notice/Wish/Wonder graphic organizer over one of the TED Talk videos above.

Due Monday, Feb 13.

Blog Post.  List of all on the Blog Tracker available soon.

Roots Quiz 10.  Thursday/Friday, Feb 16/17.